Creating HTML Pointer Pages for use in Email Advertisements

Creating HTML Pointer Pages for use in Email Advertisements

Since XLEcom automatically creates the Product Ad page numbers based on your main and subcategories titles, these page number could change over time if you add or deleted products from your database. These product ad pages are sequentially numbered page_001.html to page_xxx.html.

If you want to include a hyperlink in an Email Advertisement to a specific Product Ad page, it is best to create an HTML Pointer page that directs your customers to the specific Product Ad page. This is a common technique used in Online Marketing.

Utilizing a Pointer page is gives you the power to change the results of a hyperlink previously sent out by email in the past. All one has to do to change the results of the hyperlink in the emails is to simply change the page reference url within the Pointer page. The beauty is that you can always change the page reference url in the pointer page anytime you want.

How to create an HTML Pointer Page

    (1) Copy the HTML Pointer code below into an ASCII text editor such as Window's Notepad.
    (2) Change the page reference to the url of the page you want people to visit.
    (3) Save the document as an HTML page such as ad-1.html.
    (4) Upload this page to any location on your webserver such as into a subdirectory explictly for advertisements.
    (5) Now use the url to this ad-1.html page for your advertisement in your emails.

Pointer Page HTML Code

    <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
    <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">
    <title>html relocation page - any title you want</title>
    <meta http-equiv="refresh" content="0;url=">

For your information, the 0 in the CONTENT="0; statement means wait 0 seconds until the redirection. For example, if you use a value of 5, then the browser will wait 5 seconds until the redirection.

If you are using a Framed website, read the following topic for information on direct linking to a body frame page (Product Ad page):

Dealing with Framed Body Pages and Search Engines

Sam Raheb
XLEcom Program Developer