Meta Tags Do Not Guarantee Better Search Engine Rankings

Meta Tags Do Not Guarantee Better Search Engine Rankings

In order to provide full HTML web page design capabilities, XLEcom includes a Meta Tag generator utility for those who may need it. Keep in mind that Meta Tags today have absolutely no relevance on Search Engine rankings. All that Meta Tags do is provide a brief summary about your website to the Search Engines. The "description" Meta Tag information may be shown in the returned Search Engine results, but the information Search Engines actually use to create listing results are extracted from cached web pages of your website.

Today Search Engines are keeping track of your website by extracting the information from the content of your HTML pages and storing them as cached documents. Therefore, when a search is performed via a Search Engine, the Search Engine is actually retrieving the information it previously stored from the cached web pages within their database.

Today, Meta Tags have been basically phased out and Search Engines are now listing relevance by link popularity. Relevance is defined on how your site ranks within the returned results, where as the more relevant items appear towards the top of the list. Therefore, it is absolutely imperative for you to develop a reciprocal link program in order to rank well among Search Engines.

Search Engines are now ranking websites by Link Popularity, which is defined by the number of "related" websites that directly link to your website. The majority of Search Engines are now moving away from classifying web sites solely based on keywords and Meta tags. Link Popularity is now the only effective way to achieve top rankings among Search Engines.

For more information on website optimization, see the following pages:

Sam Raheb
XLEcom Program Developer