Internet Business and Marketing Strategy
Internet Business and Marketing Strategy
Please read this short document on Internet Business and Marketing Strategy. It is very important to know and understand this information if you plan on developing a successful business web site
- Design your Website and Product Ads with Search Engines in Mind
- Dealing with Framed Body Pages and Search Engines
- Web Site Promotion and Search Engine Ranking
- Ways to increase your internet popularity and web site search engine ranking
Design your Website and Product Ads with Search Engines in Mind
It is very important that you design your website and especially your Product Ads keeping in mind on getting listed on Search engines properly.
Use key words in your product ads that a user would type in a search engine to find your site. Search engines are now caching an "entire" copy of your website in their databases. Therefore it is extremely crucial that your Product Ads contain keywords and or phrases that users may use to search the Internet using a search engine. If you use "good" key words or phrases in your site that users use to search for parts, then you are on your way to getting more traffic. If you want to rank high on search engines, then you must create an additional Support page of reciprocal links to other websites that are similar in nature. You need at least 5 to 10 other website to link to and them link back to you. You can also publish your website under multiple domain names to increase your chances of success. Check out this page for more information about this multiple domain topic "How to Set Up Domain Pointers".
Dealing with Framed Body Pages and Search Engines
Since you are using a framed site you will definitely want to read this page "Dealing with Framed Body Pages and Search Engines".
Web Site Promotion and Search Engine Ranking
In order to improve higher rankings among search engines one must increase their web site's Link Popularity. Search engines are now ranking web sites by Link Popularity, which is defined by the number of web sites that directly link to a site. The majority of search engines are now moving away from classifying web sites based solely on keywords and META tags. Link Popularity is now the only primary way to achieve a top ranking among search engines.
Reciprocal links are a major ranking variable for many of the major search engines. (i.e. Google weighs reciprocal links at an importance level of approximately 80% and 90%, respectively) Search engines determine the link popularity of your web site by the number of reciprocal links to your web site. The more links pointing to your web site the higher your ranking. Additionally, reciprocal links (to your web site from another related web site) can generate significant referral traffic. Many web sites receive more traffic from reciprocal links than they do from search engines.
Page Ranking relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Search Engines interpret a link from page A to page B as a vote, by page A, for page B. But, some Search Engines look at more than the sheer volume of votes, or links a page receives; they also analyze the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher Page Ranking, which Search Engines remember each time they conduct a search. Of course, important pages mean nothing to a user if they don't match a query. So, Search Engines combine Page Ranking with sophisticated text-matching techniques to find pages that are both important and relevant to a user's search. Search Engines go far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Ways to increase your internet popularity and web site search engine ranking
The following information outlines "effective" internet marketing methods for establishing both your company's internet popularity and web site search engine ranking.
Note: Once the following methods have been established, we can then proceed to register your domains, web sites, and relocation pages with multiple search engines. Keep in mind, once you register with search engines, it can take up to 8 weeks for your listings to begin to show up on search engine queries. This is why it is very important to initially set up and have in place an effective marking plan.
Developed and establish multiple domain names and web sites for your company
Establishing additional domains and web sites can significantly increase your company's internet popularity. Say for example you sell four major products called Product A, Product B, Product C, and Product D; in this case you would have four domains and or web sites called Product-A.com, Product-B.com, Product-C.com, and Product-D.com. These domains can either point to your company's main web site or can be individual stand alone web sites. Pointing domains to your existing company's web site is basically sharing the same IP address of your existing company's web site with these pointing domains. Pointing a domain name to your existing company's web site is a cheaper but less effective alternative as to setting up individual stand alone web sites.
Strategically develop ways to incorporate the both the company and product names of your Competitors, Manufactures, and Distributors into your web sites.
This can help your company in search engine classification and ranking by utilizing the marketing efforts of your Competitors, Manufactures, and Distributors. Most likely your Competitors, Manufactures, and Distributors already have some degree of internet popularity. If you incorporate both their company and product names into your web sites, you will increase to odds that a user may find your site if they are searching for products that are similar your products. This can be very helpful if you are trying to lure away business from your competitors and gain a greater market share.
Establish Reciprocal links and web site affiliations with other companies
To establish reciprocal links with other web sites, you must personally contact an individual at each of the web sites you wish to be affiliated with. This can usually be accomplished by email and in some cases by telephone. It is also very important to affiliate with web sites that have content which is closely related your site's content. A sample email requesting a web site affiliation is shown below:
Dear Director of Sales and Marketing:
Internet Marketing Manager
We would like to set up a web site affiliation with your company so that we can improve both yours and our company's Link Popularity for Web Site promotion among internet search engines. At this point the affiliation would simply be a link exchange on each other's web site. We would request that you add a link on your web site to our web site and in return we will add a link back to your web site.
Search engines are now ranking web sites by Link Popularity, which is defined by the number of web sites that directly link to a site. The majority of search engines are now moving away from classifying web sites based solely on keywords and META tags. Link Popularity is now the only primary way to achieve a top ranking among search engines.
Our web site url: "http://www.demostoreonline.com" is dedicated exclusively to Consumer Electronic products.
If you require a company logo to attach to the URL hyperlink, you can obtain one at the following location:
Please let me know if you would like to participate in this web site affiliation link exchange program. In the meantime, I have already set up a link on our site back to your site at:
If you have any question, please call me at the number below.
Thank you so much for your time and I hope I will hear from you soon.
Internet Marketing Manager
800-555-1212 ext. 123
XLEcom Program Developer